Every round. One record.
Smart Scoring, GPS, statistics, handicap calculations and course data establish the golfer’s persistent round history.
The connected platform for the everyday golfer
One App. Every Part
Of Your Golf Game.
Track. Analyse. Improve. Connect.
A substantially built platform connecting scoring, performance intelligence, on-course support, practice and golf-specific community.
01
One persistent golfer profile
Before, during and after every round
SCROLL02
THE LANDSCAPE
Many useful tools. No continuous journey.
Amateur golf is served
in fragments.
Golfers commonly move between specialist products for GPS, scoring, statistics, coaching, range practice, handicap tracking, messaging, social interaction and competition management. Each category can solve a valuable problem. The wider golfer journey, however, remains disconnected.
A golfer’s disconnected toolkit
GPSScoringStatisticsCoachingRange practiceHandicapMessagingSocialCompetition management ROADMAP AREA
Separate products · repeated entry · context lost between tasks
The strategic shift
Not another feature.
A connected system.
GolfTrackr’s strategy is to connect the relevant stages of the amateur golfer’s experience in one persistent ecosystem—before, during and after a round, and at the range.
GolfTrackr The Connected Operating System for Amateur Golf
ONE GOLFER CONTEXT- 01PLAYGPS & scoring
- 02TRACKStatistics & handicap context
- 03ANALYSERound & range insight
- 04IMPROVEAI Caddy & Club Cards
- 05CONNECTFriends, chat & sharing
03
THE PLATFORM
Built as one connected product
Multiple live modules.
One operating system.
The product foundation already exists. Current modules connect play, analysis, practice and golf-specific relationships—demonstrating a platform rather than a collection of concepts.
AI Caddy.
On-course support draws on available golfer, club, performance and course context.
AI Round Analysis.
Completed rounds become personalised, conversational insight in practical golfing language.
AI Range Analysis.
Range information becomes useful practice guidance and reusable club knowledge through Club Cards.
Friends & Chat.
Friends, individual chat, TrackrChat and round sharing keep golf-specific relationships close to play.
Current capability status does not establish adoption or commercial performance. Societies and competition management remain roadmap only.
04
TRACTION & VALIDATION
An established foundation
Traction built
before scale.
Golf Trackr already has direct access to a growing audience of golfers, testers and golf-industry contacts. This provides an established foundation for product launches, user acquisition, partnerships and recurring subscription growth.
Social media followers
Golfers in our CRM database
Golf companies and industry contacts
In-person product demonstrations
Observed in person
Real-world product validation
The app has been personally demonstrated approximately 250 times at golf driving ranges and other golf venues. These conversations have allowed the founder to observe genuine reactions, understand objections and identify the features that resonate most strongly with golfers.
Aside from a small minority of golfers who are naturally resistant to new technology, feedback has been overwhelmingly positive.
The most common positive responses have focused on:
- having a virtual coach that understands the golfer’s game
- combining performance data with personalised AI analysis
- the breadth of statistics and performance metrics
- the accessible monthly subscription model
- demand for future Apple Watch compatibility
- bringing practice, course performance and communication into one platform
“I am really impressed with the app. Being able to have effectively a virtual coach that understands your game and practice data would improve my game significantly.
As someone who loves data, the various metrics the app measures are of particular interest to me, but how it combines AI with those metrics is particularly impressive.
Pricing seemed sensible, and the monthly-only format is particularly appealing, as many apps require annual subscriptions. Love the concept and I am excited to try it out.”
The foundation for growth
Early validation,
not just early interest.
Golf Trackr has already established direct access to thousands of golfers, an owned CRM audience, a valuable industry contact base, active testers across both major mobile platforms and hundreds of face-to-face product demonstrations. The next stage is converting this foundation into scalable user acquisition and recurring revenue.
Founder conviction. Built before funding.
Built before funding.
Now ready to accelerate.
GolfTrackr has not been built from an idea or a pitch deck. It has been built through sustained execution, with the founder investing thousands of hours of personal time and significant personal capital before seeking outside investment. Today’s funding is intended to accelerate adoption and commercial growth—not prove whether the product can be built.
Hours invested building the platform
Of full-time product development
Through personal investment
With live modules already available
03
COMPETITIVE LANDSCAPE
Specialist strength. Connected opportunity.
Strong products.
Different starting points.
Established products solve important parts of the amateur golfer’s experience. Many golfers already use more than one specialist product across play, practice, improvement and competition. GolfTrackr is not built on the claim that it has the best individual feature; its strategy is to connect the journey.
TheGrint
Scoring, handicap tracking and community.
Score & connectArccos
Automatic shot tracking and hardware.
Track & analyseGolfshot
GPS and scoring.
Navigate & scoreHole19
GPS and digital scorecards.
Navigate & scoreShot Scope
Performance tracking and hardware.
Track & analyseGarmin Golf
Golf within the Garmin device ecosystem.
Device ecosystemV1 Golf
Swing analysis and coaching.
Practise & improveGolf Genius
Competitions and tournament management.
Organise & competeGolfTrackr’s strategic position
The Connected Operating System
for Amateur Golf.
The strategy is to bring scoring, GPS, statistics, AI, range practice and social features into one connected ecosystem for long-term improvement—so each relevant interaction can contribute to a more continuous golfer relationship.
ScoringGPSStatisticsAIRange practiceSocial
A statement of strategic integration, not individual feature superiority. Competitor descriptions are directional primary focuses based on approved materials reviewed in July 2026; products may offer capabilities beyond those listed. GolfTrackr society and competition management remains roadmap only.
04
MARKET OPPORTUNITY
Participation already exists at scale
A global game.
A recurring digital relationship.
Golf already has the participation, frequency and data. The opportunity is to connect more of that golfer journey through one trusted platform.
112.2m2025
Golfers in all forms
Adults and juniors across R&A markets outside the USA and Mexico—up 4.2 million year on year.
The R&A · Global Golf Participation Report 202542.7m2023
On-course golfers
Across R&A markets outside the USA and Mexico—44% growth from 29.6 million in 2016.
The R&A · Global participation reporting750,0712025
English golf-club members
Affiliated club membership increased by almost 20,000 from 2024.
England Golf · Participation reporting10.2m2024
Scores submitted
10,213,894 scores entered through the World Handicap System—up 8.63% from 2023.
England Golf · World Handicap System reportingWhat the evidence means
Large and active
A substantial global participation base generates repeat rounds, practice and expenditure across the golfer journey.
Data already created
Millions of golfers already generate scoring, handicap, range and performance data before, during and after play.
Connection, not invention
GolfTrackr does not need to create the behaviour. It needs to earn and connect more of the existing digital golfer relationship.
Over time, trusted distribution through clubs, ranges, PGA Professionals and other golf organisations can extend the opportunity beyond an individual subscription.
Partnership and enterprise opportunities are strategic expansion paths—not proven current revenue. These participation figures describe the wider golf market; they are not GolfTrackr users, customers or a forecast of adoption.04
BUSINESS MODEL
Freemium entry. Recurring value.
One subscription.
A growing relationship
with the golfer.
GolfTrackr uses a freemium model designed to introduce golfers to the connected platform. GolfTrackr Pro is the recurring subscription proposition—linking payment to continuing premium and AI-supported value, rather than a single feature or one-time transaction.
- 01Free experienceDemonstrate useful value first
- 02Connected product useBuild context across golf
- 03GolfTrackr ProThe recurring subscription
- 04Ongoing engagementReasons to return across the journey
- 05Recurring relationshipValue that can develop over time
06
DATA & AI ADVANTAGE
Personal golf intelligence
Context compounds.
Relevance can follow.
Rounds, handicap context, range sessions, club profiles, AI conversations and relevant golfing relationships can form a golfer’s personal intelligence layer. AI’s role is to translate that available context into practical golf meaning—not to exist as a novelty.
- 01CaptureGolf-specific context
- 02UnderstandTranslate complexity
- 03PersonaliseIncrease relevance
This is a defensibility thesis, not verified evidence of data volume, performance improvement or a proven moat. Collection and use remain dependent on capability, consent, privacy and governance.
07
RETENTION & RECURRING REVENUE
The commercial consequence
More reasons to return.
One recurring relationship.
Scoring, improvement and community create distinct reasons to return. Together, they can support a longer customer relationship and recurring GolfTrackr Pro value without relying on any single feature.
This is a thesis to validate—not evidence of achieved conversion, retention, renewal, revenue or customer lifetime.04
THE MARKET
Focused first. Extensible over time.
One platform.
Multiple ways in.
GolfTrackr serves recreational, improving, social and competitive golfers. The initial focus is on golfers who score regularly, practise with measurable data, want clear performance insight and already play in established groups.
Why now
Golfers already create data across rounds, ranges and devices. AI can now translate that complexity into accessible language, while specialist golf experiences remain fragmented.
Trusted distribution
Clubs, driving ranges, PGA Professionals and societies can introduce GolfTrackr where golfer intent is already high—and where engagement can be measured.
Expansion with evidence
Launch-monitor companies, tourism partners and national golf organisations extend the opportunity only after the consumer subscription engine proves repeatable value.
05
THE INVESTMENT
An opportunity to accelerate
£200,000 to accelerate.
Not to discover.
GolfTrackr has already been built into a functioning multi-module platform through sustained founder commitment. This investment is intended to accelerate commercial growth, customer acquisition and platform expansion—not to prove whether the product can be built.
Funding summary
Seeking£200,000Purpose
- Improve golf-course and GPS data
- Refine the product and relevant AI
- Accelerate customer acquisition
- Develop commercial partnerships
- Strengthen infrastructure and resilience
Investor information
Intended SEIS qualification
GolfTrackr Ltd has submitted an application to HMRC for Advance Assurance, with the proposed £200,000 fundraising round intended to qualify under the UK Seed Enterprise Investment Scheme (SEIS).
Advance Assurance has not yet been received. SEIS qualification and any tax relief remain subject to HMRC approval, the company and investment meeting the relevant conditions, and each investor’s individual eligibility.
Use of funds
Disciplined capital.
Clear priorities.
Golf-Course & GPS Data
Access more accurate, frequently updated golf-course records, richer hole-by-hole information and broader, more precise GPS positioning data for scoring, GPS and AI Caddy.
Product Development
Further develop and refine the GolfTrackr product, premium experience and functionality, including data and AI capability where it delivers genuine golfer value.
Customer Acquisition
Measured marketing, content and acquisition activity designed to support sustainable customer growth.
Commercial Partnerships
Develop appropriate relationships with golf clubs, PGA Professionals, driving ranges and relevant industry partners.
Platform Resilience
Strengthen infrastructure, security, scalability, monitoring, testing and operational reliability for commercial growth.
Working Capital
Provide reasonable working capital to maintain disciplined execution through commercial launch and growth.
Roadmap
Foundation to scale.
- Now
- Live multi-module platform
- AI functionality operational
- Consumer product established
- Next
- Accelerate customer acquisition
- Expand GolfTrackr Pro
- Grow commercial partnerships
- Continue AI enhancement
- Future
- National governing body partnerships
- International expansion
- Enterprise services
- Partner APIs
- Broader recurring revenue opportunities
Financial information
Detailed financial forecasts, assumptions and financial models are available during investor discussions where appropriate.
06
THE FOUNDER
Paul McEldon
Confidence
before complexity.
GolfTrackr began with Paul’s simple observation: modern golf can overwhelm players with language, technology and complexity. His vision is a platform that speaks like a golfer, supports every standard of player and contributes positively to the future of the game.
FOUNDER PRINCIPLELong-term trust before short-term growth.
Paul is readyThe final question is yours
Ask Paul.
Explore the product, business model, roadmap, risks or investment opportunity in a conversation grounded in approved GolfTrackr information.
Interested in the next conversation?
invest@golftrackr.comThis experience is for information only. It is not investment advice or an offer of securities. Roadmap statements are forward-looking and subject to change. Detailed information and investment terms are discussed directly.